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	<title>Business Development and Corporate Planning</title>
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	<description>business plan, sales plan, marketing plan, strategic plan, change management, financial models, merger, acquisition, joint venture, due diligence, company valuation, product launch, trade show</description>
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		<title>Change Management – Successfully Handling The Change</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/change-management-%e2%80%93-successfully-handling-the-change/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/change-management-%e2%80%93-successfully-handling-the-change/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 22:00:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[change management consultant]]></category>

		<guid isPermaLink="false">http://templates.businessdevelopmenttemplates.com/?p=148</guid>
		<description><![CDATA[Change Management
is all about successfully handling or managing
the entire change that has to be done. The change can be taking place somewhere or else is expected to take place in systems, corporate policy, and outlook of an organization or even in the people as well.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ustyleit.com/Change_Management_Best_Practices.htm">Change Management</a> is all about successfully handling or managing the  entire change that has to be done. The change can be taking place  somewhere or else is expected to take place in systems, corporate  policy, and outlook of an organization or even in the people as well.</p>
<p>Change  management’s importance cannot be emphasized in excess. The main reason  behind this is that, presently our world is increasingly becoming  global and we all are competing with various economies that are  emerging. If anyone wishes to survive in this world that is filled with  competition, innovation is the need of the hour as it is becoming very  much essential to compete. The innovation needs more changes at  different levels of the organization. To achieve the expected change to  happen in the organization, everyone in the organization has to be aware  of the need of change management and later you have to implement the  required change.</p>
<p>In the times of recession, change management is  the phrase that has been heard all over the organizations. During the  recession, whether an organization is small or big, they will be hit  very badly and nobody will have a smooth sail. Some of the organization  which is small will fall sick because the larger organizations will not  be doing well and the whole of the world economy will be in great  depression as a result most of the organization giants and <span style="color: #990000;">corporate</span> gurus are turning up to the experts  of Change Management.</p>
<p>For different people the phrase <a href="http://www.ustyleit.com/Change_Management_Best_Practices.htm">change  management</a> may sound differently. For some people it could be just  shifting of the gears in their managements and for some others it may  mean that it could be an all new setting up or a procedure in order to  set up a new system or else just keeping up the old ones for time being.</p>
<p>The course of Change Management will prove to be useful tool  under some of the situations like<br />
If you’re employed individually or  else a business executive who will have the kind of helpless feeling to  see that the company you’re working for is falling apart due to under <span style="color: #990000;">performance</span> and during  this time is where Change Management has to be considered and it should  be discussed along with all the senior staff members in an open forum  in order to improve the condition of the company. As a tool, Change  Managements has the great ability to turn <span style="color: #990000;">your company</span> and here most  of the people will not have the clue on how this works.</p>
<p>If you  own a company or work with a particular company which has taken a great  hit due to the on going crisis, here a handful of experienced  professional will help you to implement the Change Management I the  right course and also will help you tackle the crisis in a professional  way.</p>
<p>There are several approaches to take the change  management. Each of the approach has its own advantages and  disadvantages and also the risk factors that are attached with it. From  one to other organization, the policies of change management may vary.</p>
<p>Change  management is all about having the right vision<a href="http://www.articlesfactory.com/"><img src="http://www.articlesfactory.com/pic/x.gif" border="0" alt="Free Web Content" /></a>, conviction and courage. Change management needs the  perfect ability to handle risk levels both at <span style="color: #990000;">business</span> and personal  levels and also the capability to reveal the commitment to change. Some  leading organizations have undergone the change management programs and  also have established successfully the change required.</p>
<h1>ABOUT THE AUTHOR</h1>
<p><a href="http://www.tech-faq.com/change-management.shtml">Change  management</a> refers to the systematic approach adopted to deal with  the changes. Learn more about <a href="http://www.symatech.net/change-management">Change Management</a></p>
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		<item>
		<title>Thrive Don’t Survive &#8211; Insights To Making Change Stick</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/thrive-don%e2%80%99t-survive-insights-to-making-change-stick/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/thrive-don%e2%80%99t-survive-insights-to-making-change-stick/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 18:19:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[culture change]]></category>

		<guid isPermaLink="false">http://templates.businessdevelopmenttemplates.com/?p=145</guid>
		<description><![CDATA[Barack Obama ran his presidency proclaiming to bring it. Countless spiritual leaders and citizens have demonstrated it through their actions. The “it” is change. Change has always been a constant throughout history and will continue to be so. Despite our human response to question change, it is the one thing that continues to move us forward in many areas of our lives as human beings. ]]></description>
			<content:encoded><![CDATA[<p>Barack Obama ran his presidency proclaiming to bring it. Countless  spiritual leaders and citizens have demonstrated it through their  actions. The “it” is change. Change has always been a constant  throughout history and will continue to be so. Despite our human  response to question change, it is the one thing that continues to move  us forward in many areas of our lives as human beings.</p>
<div>
<p>The need for <a href="http://www.ustyleit.com/Change_Management_Best_Practices.htm">change management</a> consulting is not just a  social, political or technological necessity.  It is also a necessity in  business.  Your business, no matter the size and number of employees,  must learn to adapt to the changing needs of customers, financial  highs-and-lows, social trends, politics, and technological  advancements.  Without the capability to adapt your business will slowly  die.</p>
<p>These statements don’t come as new revelations in business.  In fact  I’m merely stating the obvious.  But what’s not so obvious is how you  bring change to your business and continue to thrive.  This is where  change management comes in to play.  Change management is a business  discipline that involves assessing, visioning, planning, monitoring,  implementing, and monitoring a little more the tactical actions that  will help your business to continue to thrive.</p>
<p><strong>Assessing: </strong>Know what internal and external factors  are influencing the need for your business to change. Assess what the  impacts might be and where and how your business will need to change.</p>
<p><strong>Visioning:</strong> Know what a successful tomorrow looks  like. Describe what needs to be new in the future.  Use language that is  purpose-focused.  Articulating the new future is a way to engage your  employees. Remember to share it in a way that allows them to ask  questions and add to the vision.</p>
<p><strong>Planning:</strong> Based on the impacts, begin planning how  you will respond so that your business will thrive.  This is no time to  stop engaging your employees and even your customers.  Tap into their  ideas.  They know what’s working and what’s not working.  It can be  brutal, but the insights employees and customers have about your  business are key to a successful change.</p>
<p><strong>Monitoring:</strong> It might seem odd to monitor things when  nothing is yet implemented.  In this case, you’re monitoring how people  are responding to the changes. Look at behaviors of people and groups  of people. Is it positive? Is there fear? Be prepared to adjust some of  your plans based on how people are responding to the pending changes.</p>
<p><strong>Implementing:</strong> As you roll out the tactics that will  help reach what you’ve envisioned, keep in touch with employees and  customers.  No amount of planning can prepare you for the unexpected.   Expect the unexpected.</p>
<p>The underlying theme in <a href="http://ustyleit.com/Change_Management_Best_Practices.htm">change management</a> is genuine collaboration  with employees and customers.  The outcomes in the actions listed above  will yield greater business results, and satisfied employees and  customers.  It’s the collaboration through change management consulting  that will help your business thrive and change in today’s business  environment.</p>
<p>Visit http://achievedstrategies.com/blog for more details</p>
</div>
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		<title>Change management</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/change-management-2/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/change-management-2/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 20:52:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[culture change]]></category>

		<guid isPermaLink="false">http://templates.businessdevelopmenttemplates.com/?p=140</guid>
		<description><![CDATA[Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. It is an organizational process aimed at empowering employees to accept and embrace changes in their current business environment. In project management, change management refers to a project management process where changes to a project are formally introduced and approved.]]></description>
			<content:encoded><![CDATA[<p>By Hypotheticorp.org</p>
<p><a href="http://ustyleit.com/Change_Management_Best_Practices.htm">Change management</a> is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. It is an organizational process aimed at empowering employees to accept and embrace changes in their current business environment. In project management, change management refers to a project management process where changes to a project are formally introduced and approved.</p>
<h2>Examples  of Organizational Change</h2>
<ol>
<li>Strategic changes</li>
<li>Technological changes</li>
<li>Structural changes</li>
<li>Changing the attitudes and behaviors of personnel</li>
</ol>
<p>As a multidisciplinary practice, <a href="http://ustyleit.com/Change_Management_Best_Practices.htm">Organizational Change Management</a> requires for example: creative marketing to enable communication between  change audiences, but also deep social understanding about leadership’s  styles and group dynamics. As a visible track on transformation  projects, Organizational Change Management aligns groups’ expectations,  communicates, integrates teams and manages people training. It makes use  of metrics, such as leader’s commitment, communication effectiveness,  and the perceived need for change to design accurate strategies, in  order to avoid change failures or solve troubled change projects. An  effective change management plan needs to address all above mentioned  dimensions of change. This can be achieved in following ways:</p>
<ol>
<li>Putting in place an effective Communication strategy which would  bridge any gap in the understanding of change benefits and its  implementation strategy.</li>
<li>Devise an effective skill upgrading scheme for the organization.  Overall these measures can counter resistance from the employees of  companies and align them to overall strategic direction of the  organization.</li>
<li>Personal counseling of staff members (if required) to alleviate any  change related fears.</li>
</ol>
<h2>The Pitfalls of Culture Change</h2>
<p>Cultural change is a popular past-time  among contemporary managers. The promise that many management books make  is that changing your organisation’s culture will lead to  organisational success. Managers eager to impress their directors will  invariably implement a cultural change program with the anticipation  that it will increase productivity, profitability or any other noun  ending in -ty. This promise is made on the premise that successful  organisations all have a ‘good’ culture.</p>
<p>Interestingly enough, most culture  change programs fail!</p>
<p>The reason most cultural change programs  fail is because culture is an epiphenomenon of human interaction. This  means that culture as such does not exist., it is a mental construct.  Culture is the <em>effect</em> of something and can not be the <em>cause</em> of anything. The only place where culture changes are always successful  is in microbiological laboratories, where nerdy scientists in lab coats  poke around in petri dishes  and conical flasks to develop medicine,  biological warfare or just because they need a job. Back to human  cultures.</p>
<p>Culture is the result of a whole range  of phenomenons, such as people’s values and beliefs. Managers more often  than not focus on these aspects of culture. They try to change the  values and beliefs of their staff by pouting ‘inspiring’ rhetoric and  professional development programs. See our post on <a href="http://hypotheticorp.org/wp/do/shaman/">consultants</a> for a view  on this.</p>
<p>Corporations are generally (pun  intended) not democratic organisations and rely on a hierarchical  structures. Culture is thus driven from the top to the bottom and can  therefore only change to the limit of the values and beliefs of the  managers in charge. It is because of this that most text books on  cultural change fail. In order to change culture, managers need to first  change themselves!</p>
<p>Because culture is the effect of  phenomenons it can not be the cause of   anything – including corporate  success. What can, however, be the cause   of corporate success are the  aspects that underpin a corporate culture.</p>
<p>However, all is not lost. There are  aspects of culture that can be changed quite easily. Other phenomena  that cause culture are rituals and ceremonies, stories and legends and  material objects. This might sound like things that you only find in  tribal cultures, but all corporations have them. Rituals and ceremonies  are expressed in the way meetings are conducted, birthdays are  celebrated and everything in between. Stories and legends relate to the  history of the corporation and material objects are the tools we use and  the office we work in.</p>
<p>If a manager wants to change a  ‘culture’, then these phenomena are the starting point. Change these and  the culture will follow. Best example to illustrate this are the often  discussed Google  offices. By placing people in the right environment they will  display the right behavior. Supermarket  designers use these principles very successfully. Telling the right  stories will create a sense of collective and conducting the corporate  rituals in the right way will act as an example of the desired  behavior.</p>
<p>The simple message is: don’t try to  change a culture, try to change the phenomenons that cause the culture.</p>
<p>Attributed to Hypotheticorp.org</p>
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		<title>Effective Business Plan Presentations</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/effective-business-plan-presentations/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/effective-business-plan-presentations/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 11:25:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[business plan presentation]]></category>

		<guid isPermaLink="false">http://templates.businessdevelopmenttemplates.com/?p=136</guid>
		<description><![CDATA[Peter Drucker, American educator and writer once said, “Unless commitment is made, there are only promises and hopes; but no plans.”  As you put together your business
plan, remember that as a planning document for your business, you will need to present your plan to several audiences in order to get those people to commit to taking action in accordance with your plan.]]></description>
			<content:encoded><![CDATA[<p>In my career as a college professor of public speaking and in my  private consulting and coaching practice, I  have helped thousands of people learn to better present their messages  in order to get the results they want.</p>
<p>With that in mind, I’d like to introduce you to the three purposes of  public speaking and where <a href="http://www.ustyleit.com/Business_Plan_Templates.htm">business plan presentations</a> would fall, how  to analyze your audience to determine the most appropriate details and  organization for your <span style="color: #990000;">presentation</span>,  and finally how to best organize and present your business plan.  Let’s  get started!</p>
<p>First, it’s important to know the three purposes of public speaking.   They are to inform, to persuade, and to entertain.  Which purpose would  presenting your business plan fall into?  Clearly, presenting a  business plan is not for pure enjoyment or entertainment purposes, so we  can cross that off the list.  You might be tempted to think that  presenting a plan is informative, and therefore, the purpose is to  inform.  But that’s actually not correct.  While you absolutely need to  inform your audience of the details in your plan, your purpose for  presenting those details will likely be to <em>persuade your audience to  act</em>.  After all, the reason you created a business plan is to guide  the <em>action</em> of your business as you move forward.  When your  purpose is to create action, your goal then, by definition is persuasive  in nature.</p>
<p>Next, now that you know your goal is to persuade your audience,  you’ll need to take at look at who you will be persuading.  With  business plans, you may have multiple groups to present to.  You may  have to present to your <span style="color: #990000;">employees</span>,  board of directors, stockholders, and other internal audiences.  You  may also want to present your plan to external audiences such as lending  institutions or other potential investors.  As a result, you will need  to create multiple presentations for the same plan.  Why?  Because each  audience’s needs are different.</p>
<p>Before putting together your presentation, you’ll need to determine  who your audience is and what their goals are.  You’ll need to analyze  the demographics, values and attitudes of your audience.  Demographic  details such as age, sex, race, religious affiliation, political  affiliation, education level, socioeconomic status, income, geographic  location, marital status, and occupation, could all play a role to some  extent in determining what information you’ll need to provide.  Next,  think about what your audience values.  Employees will have different  values than potential investors, so be sure to emphasize the points  relevant to each group.  Finally, think about your audience’s attitude  toward your topic.  Often audiences will be favorable to your topic.   But sometimes you will be dealing with a neutral, apathetic, or even  unfavorable crowd.  What you present and how you present it will be  determined by your analysis of the audience.  You should not ever use  the same “canned” speech for every audience.  While you may be able to  present much of the same key information, you’ll need to adjust certain  details based on who you are speaking to.</p>
<p>Now that you know your purpose is to persuade and you’ve analyzed  your various audiences, you can put your presentation together.  One  powerful way to persuade an audience is to use an organization pattern  known as <em>motivated sequence</em>.  The motivated sequence pattern  allows you to present details in a way that encourage your audience to  take action now.  Here’s the pattern:</p>
<p>I.  Attention Step</p>
<p>In this step you would complete an introduction to your topic.  Begin  with a brief story, some startling statistics, or several compelling  rhetorical questions.  Next relate your topic to your audience using the  information you gathered from your audience analysis.  Then you can  preview your upcoming points and transition to the second step.</p>
<p>II.  Need Step</p>
<p>This is where you outline a problem.  Why did you create a new plan?   What are some challenges facing your organization?  Provide as many  relevant details to your audience as possible.</p>
<p>III.  Satisfaction Step</p>
<p>In this step, you explain your solutions to the problem and  challenges you presented in the previous step.  Again, use as many  relevant details as possible.</p>
<p>IV.  Visualization Step</p>
<p>In this step, you help your audience see how your solution and the  ideas you present in your plan will work.  One technique to achieve this  visualization is asking your audience to “picture this…”  Or, you can  provide an example of what another successful organization in your  industry has done that is similar to your plan and how the results have  benefited that organization.  If your audience can see themselves  benefiting from your plan, they will be more likely to accept it.</p>
<p>V.  Action Step</p>
<p>In this final step, you ask your audience to take action.  Do you  want your employees to begin implementing their part of the plan  beginning next week?  Are you asking investors for funds?  Be specific  about what action you want your audience to take and when.  Your goal is  to make whatever action you are seeking something the audience can do  as soon after you present as possible.  If there is a small step they  can complete immediately following your presentation you are more likely  to get them to commit to longer-term actions.  For example, start a  contest for employees that day or draw up a letter of intent for  investors to sign on the spot.</p>
<p>By understating the purpose of presenting your plan is to persuade  your various audiences to act, by analyzing your audience to determine  the relevant details, and finally organizing those details into a  motivated sequence pattern, you ensure that your <a href="http://www.ustyleit.com/Business_Plan_Templates.htm">business plan  presentation</a> will be successful.   In the end, not only will you have  promises and hopes<a href="http://www.articlesfactory.com/"><img src="http://www.articlesfactory.com/pic/x.gif" border="0" alt="Free Articles" /></a>, you’ll have commitment to your plan.</p>
<p><!-- google_ad_section_end -->Source: ArticlesFactory.com</p>
<h1>ABOUT THE AUTHOR</h1>
<div>
<p>Felicia J. Slattery, M.A., M.Ad.Ed. has been an instructor of  communication at colleges and universities around the Chicago area for  the past 10 years. In her communication consulting and life &amp;  relationship coaching business, Felicia has the unique distinction of  teaching communication skills to help others be happy and fulfilled both  at work and at home. Visit her website at <a href="http://www.communcationtransformation.com/">http://www.CommuncationTransformation.com</a> to learn more today.</p>
</div>
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		<title>Why Is Business Planning So Critical To Business Success?</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/why-is-business-planning-so-critical-to-business-success/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/why-is-business-planning-so-critical-to-business-success/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 16:18:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[business planning]]></category>

		<guid isPermaLink="false">http://templates.businessdevelopmenttemplates.com/?p=109</guid>
		<description><![CDATA[A business plan is an actual guide to starting, acquiring, expanding, building and managing a business. It is a step by step process that will guide you through the complexities and intricacies of building a successful company. Most good business planning experience comes from doing and learning from others who have gone before you. ]]></description>
			<content:encoded><![CDATA[<p>If you don&#8217;t know where you are going (i.e. have a roadmap), then how do  you expect to get there?  Running, expanding or starting a business  without a business plan is like trying to drive from New York to Chicago  for the first time without a roadmap or MapQuest!  Planning gives you a  path to follow, otherwise, you are just guessing.  In running or  starting a business, the learning curve is short before you run out of  resources and are forced to close.  Therefore, a <a href="http://www.ustyleit.com/Business_Plan_Templates.htm">business plan</a> helps you  set up a sound framework, model and system ahead of time, as well as,  address potential problems and threats, so that you can capably run a  business.  If you don&#8217;t have a system in place to deal with problems and  you don&#8217;t have a sound strategic plan in place, you will find yourself  needlessly sidetracked by working &#8220;in&#8221; the business instead of &#8220;on&#8221; the  business.</p>
<p>A Business Plan will save you a lot of time and money. Careful planning  ahead of time will help you wisely budget your resources and  significantly minimize the time you spend assessing threats, problems,  obstacles and opportunities.</p>
<p>A business plan actually creates the future you want it to be.  It gives  you the process to develop the future business you want, whether it is  to successfully start, expand, acquire or build. Granted, a business  planning process can&#8217;t predict everything and markets change very  quickly; yet, a business plan puts a solid process model in place to  deal with such unpredictability.  Otherwise, you will become even more  lost in the unpredictable nature of future market changes without a  system in place to deal with and predict these changes.</p>
<p>A business plan is an actual guide to starting, acquiring, expanding,  building and managing a business.  It is a step by step process that  will guide you through the complexities and intricacies of building a  successful company. Business school will teach you something about  business planning, an MBA will teach you a little more, but most good  business planning experience comes from doing and learning from others  who have gone before you.  Find a good business plan mentor!</p>
<p>If you need to raise funds for your business venture or project, a well  thought out business plan is the very best tool available to achieve the  mix and amount of funds your business requires.  A good business  planning process will actually determine and design financial structures  which specifically address your <a href="http://www.ustyleit.com/Funding_Sources_Directory.htm">funding requirements</a>. Utilize a  planning process to develop and design a financial structure customized  to your particular company&#8217;s requirements.  When times are tough in your  business, industry or lending market, a good funding plan will give you  a fighting chance of obtaining the badly needed funding.</p>
<p>A <a href="http://www.ustyleit.com/Business_Plan_Templates.htm">business plan</a> is a fantastic communication tool.  It establishes a  system so that you can effectively communicate with your executives,  managers, employees, shareholders, investors, lenders, customers,  potential customers, markets, suppliers, on down the line.  So many  companies fail because effective communication was significantly  hampered by assets and people doing contrary things.  Effective  strategic planning within the business planning process establishes  strong communication ties, links and systems so that all the fore  mentioned human variables can come together in a directional, well  coordinated strategy for success.</p>
<p>Nothing stays the same from one day to the next in this global, fast  tracked business world.  Because of this constant change, your business  will quickly fall behind and suffer without having a good business plan  in place.  A plan puts a system in place to identify and address changes  in the market place so you can proactively seize and turn them into  opportunities.  Without a forward thinking system in place, changes in  your market place can quickly become insurmountable problems and  obstacles.  A business plan empowers you to convert these changes into  opportunities and increased profitability.</p>
<p>Operating a company without a well developed business plan is just like  operating a car blindfolded, driving down an expressway in LA.  You  wouldn&#8217;t blindfold yourself and drive down a busy expressway would you?   Why would you do that with your business, future and money?</p>
<p>Frank  Goley is a business success consultant for ABC Business Consulting and  author of The Comprehensive Business Plan Workbook- A Guide to Effective  Business Planning. Frank is an expert in business plans, marketing  plans, strategic plans, funding plans and turnaround plans.</p>
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		<title>Classic Leadership Styles</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/classic-leadership-styles/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/classic-leadership-styles/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:35:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[leadership styles]]></category>
		<category><![CDATA[management leadership]]></category>

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		<description><![CDATA[Much has been said over the years about leadership styles. Yet research into the best and most practical overview leads to the easiest conclusion (there will always be variables on these, as well as mixes of them), are that there are four distinct leadership styles. With one to avoid as well!]]></description>
			<content:encoded><![CDATA[<p>Much has been said over the years about leadership styles. Yet research  into the best and most practical overview leads to the easiest  conclusion (there will always be variables on these, as well as mixes of  them), are that there are four distinct leadership styles. With one to  avoid as well!</p>
<p>1. The Autocrat</p>
<p>This leadership style is one that is typically less prevalent now than  it was in the 70&#8242;s and 80&#8242;s. This leader thrives on leading from the  front making all the decisions and typically dragging the rest of his  people along with him.</p>
<p>He is energized by his own ego and is driven internally to make  decisions and those which are right and those which are his. There is  little potential to influence here and he is single-tracked in his  determination for doing things his way.</p>
<p>Often full of self-importance, he has little confidence in his  subordinates and distrusts them. He makes most of the decisions and  passes them down the line. He makes threats where necessary to ensure  that his orders are obeyed.</p>
<p>The autocratic leadership style is sometimes described as strong  leadership, desired by their followers. This is where individuals seek  &#8216;leadership&#8217;, but often mistake this for being told what to do, which is  much more comforting in certain situations and organizations. Sadly, in  many organizations, individuals have no other experience than this way  of being led.</p>
<p>Whilst it is less favorable a style nowadays, than in the past, it  rather seems to have become unstylish to overtly behave this way. To be  seen to be an autocrat is not the thing. This may well have driven the  Autocrat into hiding. Often ego-driven autocrats will be found lurking  just below the surface of the other three key styles, paying homage to  current trends, but still calling the shots!</p>
<p>2. Involving Autocrat</p>
<p>In this leadership style, true autocrats have realized that they can&#8217;t  do it all, so they seek and get help. The ideas may still be theirs, but  they try to sell the ideas to others in as convincing a way as  possible.</p>
<p>By spending time being approachable, actually talking and, even better,  listening to their people, they develop a much more inclusive way than  the pure Autocrat. Often very charismatic, they build effective teams,  who are pulled along in the wake of their personal character.</p>
<p>And they still get their own way! Lurking Autocrats often hide here! Yet  it works, because people get far more engaged. This leadership style  needs a lot less energy to drag people along, than have them alongside  you, up to a point.</p>
<p>They often see themselves as a sort of benevolent father figure who  makes all the important decisions and then persuades his people to go  along with them. He may even let minor decisions be made by some  subordinates using his own rules. Incentives as well as reprimands may  be used to keep people onside and delivering.</p>
<p>3. The Partial Democrat</p>
<p>In this leadership style, their people get a look in, with involvement  in major decisions, even strategic planning, being the benchmark.</p>
<p>Partially Democratic leaders really do believe that their people can  contribute and they take their issues to them for some input. Believing  that there is value in taking in some contributions as useful, is a  major breakthrough of leaders to behave this way.</p>
<p>Although they seriously retain their overall leadership position, they  are seen to be involving, although not so far as to let others get on  with it fully freed.</p>
<p>The partial democrat has believes in the capabilities of most of his  people and involves his employees widely. Before making decisions he  will seek their views, but he will still have the final say.</p>
<p>4. The Total Democrat</p>
<p>Fully bought into the value that the involvement of others, brings the  very best solutions, the Total Democrat enables solutions to come bottom  up (as distinct from The Autocrat, who is very &#8216;top down&#8217;). Indeed this  style of leader is quite hands-off, letting the wisdom of his people  deliver solutions.</p>
<p>Great at delegating, this style of leader can also significantly develop  individuals, if they are given ongoing support and focus for the  challenging work asked of them. Often this style of leader has the  vision to realize what people need and ensure they get it, generating  successful and sustainable organizations.</p>
<p>The Total Democrat has complete confidence and trust in his employees.  When issues arise and decisions must be made, relevant and varied  participants are involved to discuss the situation and a majority view  is taken as the final decision.</p>
<p>And finally&#8230;recognize this?</p>
<p>The Abrogator</p>
<p>This leadership style is way the wrong extreme. Here, there is no  guidance regarding quality, standards, direction or strategy from above,  and everyone beneath the leader is frustrated, even though they are  allowed to do their own thing. Decisions are just left to happen and  responsibility is abrogated.</p>
<p>Total Democrat to the extreme, but without any leadership qualities, all  his people feel unable to cope and in the end, underperformance  precedes implosion of team and individuals are left floundering.</p>
<p>This is a disastrous style, which is more common than you might think.  Often, when this happens, a &#8216;sub-leader&#8217; takes over and delivers enough  to keep things afloat.</p>
<p><strong>About the Author:</strong><br />
(c) 2008 <a href="http://www.best-student-loan-guide.com/">Best Student  Loan Guide</a>. Products, services and step-by-step guidance to help you  make the best <a href="http://www.best-student-loan-guide.com/">student  loan</a> decisions you can. Checkout Martin Haworth&#8217;s website for all  you need at http://www.Best-Student-Loan-Guide.com</p>
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		<title>Tips to keep in mind while buying a business</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/tips-to-keep-in-mind-while-buying-a-business/</link>
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		<pubDate>Sun, 27 Jun 2010 00:12:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buy business]]></category>
		<category><![CDATA[buy company]]></category>
		<category><![CDATA[sell business]]></category>
		<category><![CDATA[sell company]]></category>

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		<description><![CDATA[Being an entrepreneur was never easy. Starting a business up from scratch is one of the most difficult and complex things to do. If anyone ever told you that it was easy, then that person is wrong. But now, a lot of would be entrepreneurs are looking at a much safer and hassle free option of buying an established business. The reasons for this are many. It reduces the hassles, the anguish and the pain by leaps and bounds, getting finance is easier etc.]]></description>
			<content:encoded><![CDATA[<p>Being an entrepreneur was never easy. <a href="http://www.breakouttools.com">Starting a business</a> up from  scratch is one of the most difficult and complex things to do. If anyone  ever told you that it was easy, then that person is wrong. But now, a  lot of would be entrepreneurs are looking at a much safer and hassle  free option of buying an established business. The reasons for this are  many. It reduces the hassles, the anguish and the pain by leaps and  bounds, getting finance is easier etc. But buying a business is also an  equally challenging task. If you go wrong, then very soon you will have  made a huge financial mess. You need to ask a few questions to yourself  to ascertain whether the business that you are about to buy is right for  you.</p>
<p>You as the new owner<br />
Besides the finance, there is a lot more at stake when you buy a new  business. Your reputation for one, your ability to run the new business  and your working capabilities are all at risk in starting a new venture.  When you buy the new business, you need to understand that the focus of  the business shifts completely upon you. You need to be qualified both  technically as well as in terms of experience to run the business  effectively. A business can be really stressful as you might have to  deal with difficult employees, uncertainty, adversity and lastly, loss.  The faster you are able to gauge your expertise, the easier it will  become for you to determine whether the new business is right for you.</p>
<p>Background check<br />
This is one of the most important steps in securing a good and strong  business. You need to conduct a complete background check of the  business that you are about to takeover. Does the business have a  positive cash flow? Valuing the business is a part of this background  check. A business valuation analyst will be able to help you determine  the actual value of the company. The valuation of the analyst is based  on experience and professional standards. The analyst does not take the  financial details of the company into consideration.</p>
<p>Finding the right business<br />
The <a href="http://www.breakouttools.com">Merger and Acquisition</a> firm will help you to find the right business  for you. These guys are intermediates or middlemen. They can be  categorized into several categories based on the kind of business  transactions that they can handle. For example, a broker can handle a  business transaction for companies with sales under $5 million. The  broker would nevertheless love to handle the transaction for a company  with sales exceeding $20 million but neither do they have the competency  nor the expertise to do the same. So when you seek the services of a  M&amp;A firm, make sure that you choose the right one based on their  expertise.</p>
<p>Planning</p>
<p>A proper plan in place will let you complete the entire acquisition deal  in no time at all. If you run an aggressive plan, then it should not  take more than three months for the complete acquisition to go through.  So sketch out the plan and execute it in proper order.</p>
<p>William King is the director of French Wholesalers &amp; Suppliers  Directory: <a href="http://www.francewholesalers.com/" target="_blank">http://www.francewholesalers.com</a> , Daily Trader: <a href="http://www.dailytrader.com/" target="_blank">http://www.dailytrader.com</a> , Dubai &amp; UAE Property &amp; Real Estate Portal: <a href="http://www.bayut.com/" target="_blank">http://www.bayut.com</a> ,  Pakistan Property &amp; Real Estate Portal: <a href="http://www.zameen.com/" target="_blank">http://www.zameen.com</a> .  He has 18 years of experience in the marketing and trading industries  and has been helping retailers, entrepreneurs and startups with their  product sourcing, promotion, marketing and supply chain requirements.</p>
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		<title>Planning is Crucial to Business Start Up Success</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/planning-is-crucial-to-business-start-up-success/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/planning-is-crucial-to-business-start-up-success/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 21:12:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[business planning]]></category>

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		<description><![CDATA[Starting a USA business is a process that requires planning, commitment and some serious management skills. A business plan is always essential in mapping out the future business. A business plan is a pretty lengthy procedure but if it's done properly it will make the process of setting up a business much easier.]]></description>
			<content:encoded><![CDATA[<p>Starting a USA business is a process that requires planning, commitment and some serious management skills. A business plan is always essential in mapping out the future business. A <a href="http://www.ustyleit.com/Business_Plan_Templates.htm">business plan</a> is a pretty lengthy procedure but if it&#8217;s done properly it will make the process of setting up a business much easier.</p>
<p>Starting a USA business includes many and different steps and people who want to be successful need to know them all. The first step in any business plan is deciding the nature of the business. Of course, maybe you have made plans for it long before n your mind. However, a detailed description of products and services is the first part of a good business plan. For a fishing shop, for instance, the products would be all the fishing rods and accessories.</p>
<p>Besides a detailed description of products, a detailed description of services must also be made. If we are to talk about the same example, the owners must decide where or not there will be a service department with the fishing shop.</p>
<p>Deciding the estimated risk is the next part in figuring the nature of the business. The risk of the business is based on a through analysis of the industry. To analyze the industry one should take several considerations into thought. For example, how much demand for the business there will be in the area, as well as, how other businesses of the same nature have done in the area.</p>
<p>Size and location of the business are also important ingredients required to figure the nature of the business. The size of the business can be based on the available amount of starting capital, the demand in the location, as well as any other factor that might affect the business. Location is based on the same factors.</p>
<p>Planning the goals and objectives of the business is the second step of a <a href="http://www.ustyleit.com/Business_Plan_Templates.htm">business plan</a>. This step requires thinking about what the short-term and long-term goals will be. In addition to the short-term and long-term goals, the owners must express the expected results in sales volume and profits.</p>
<p>These goals and objectives should be based on the amount of capital invested and the amount of the loan. The business must plan to make a profit, however, the profit does not have to be immediate. It may take a little while for the business to become established in order to make a profit.</p>
<p>The long-term plan of the business might take all this into account. A marketing plan is the next step of a business plan. A marketing plan takes into account customers and their demand for the fishing rods, accessories, and services. A marketing plan should also include prices for the products and services, and a comparison of products and services with competitors in the area.</p>
<p>The prices should be figured based on the supply and demand theory. If there is a large demand and no other competitors in the area your prices can be much higher than if there is little demand for you products or services, or if there are several other competitors in the area.</p>
<p>The business plan is essential in the formation of any business. In addition to the business plan a list financial institutions which to apply for a loan should be assembled, as well as, hiring a lawyer to help in the formation of the business. Proper planning might take a long time but in the end it will make the process of starting a USA business much easier.</p>
<p>About the Author</p>
<p>Take a professional approach to starting your own business. http://www.startingbusinessusa.com</p>
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		<title>Everything You Need to Know about Venture Capital</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/everything-you-need-to-know-about-venture-capital/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/everything-you-need-to-know-about-venture-capital/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 12:41:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[venture funding]]></category>

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		<description><![CDATA[Are you a startup company that needs funds to launch? Are you an established company in need of funds for expansion? Are you running a company stricken with huge credit lines and in dire need of funds? Whatever the reason is that you need funds for; venture capital provides you the solution to all your financial needs.]]></description>
			<content:encoded><![CDATA[<p>Are you a <a href="http://www.ustyleit.com">startup company</a> that needs funds to launch? Are you an established company in need of funds for expansion? Are you running a company stricken with huge credit lines and in dire need of funds? Whatever the reason is that you need funds for; <a id="KonaLink0" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/business/small-business/everything-you-need-to-know-about-venture-capital.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">venture </span><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">capital</span></span></a> provides you the solution to all your financial needs.<a id="KonaLink1" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/business/small-business/everything-you-need-to-know-about-venture-capital.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"></span></a></p>
<p>How Venture Capital Works</p>
<p><a id="KonaLink2" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/business/small-business/everything-you-need-to-know-about-venture-capital.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">Investors</span></span></a> release funds to those companies that they feel have enough potential to be successful. <a id="KonaLink3" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/business/small-business/everything-you-need-to-know-about-venture-capital.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">Venture </span><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">capital </span><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">firms</span></span></a> are managed by different individuals from various fields and sometimes by the venture capitalists themselves.</p>
<p>Now, we know that venture capitalists release funds to companies that are in need of money to develop and advertise. What do the venture capitalists get in return for this? They get a share of the equity and a part of the ownership. Sometimes they will even settle for seats on the board of directors. It all depends on how much you need and how they give you as well as how much they want in return.</p>
<p>Venture capitalists are not just the ones who give out money. That is not the sole reason though for companies to approach them. It is their line of contacts as well as the reputation that comes with it that are more attractive to companies. While money is important, it is not everything in business. Your contacts; who you know are just as important a factor. If you are associated with the right venture capital firm, which has a very good address book of associates and decent network then your work is done. You have got a great deal right there itself.</p>
<p>The venture capitalists just do not barge into any and every business that asks for their capital. They do their homework too and they do comply with their ground rules.</p>
<p>Broadly, there are three things that they take into consideration.</p>
<p>1. First is the value system of the company who seeks funds from them. This makes them ascertain how strong the morals are and would be able to assess the core strength of the company. If this is satisfactory then the company can weather any storm. So this becomes very relevant.</p>
<p>2. Second is the rate of return of money invested. This is for obvious reasons. No free lunches here. You got to know how much you would get if you are <a id="KonaLink4" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/business/small-business/everything-you-need-to-know-about-venture-capital.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">investing</span></span></a> something. This will be checked out and if satisfied then there will be confidence in the minds of the venture capitalists to invest.</p>
<p>3. Third, they would look for an exit option. Business is a gamble at the end of the day. You got to know when to jump ship. You got to make the provisions at the start itself. They would look for one and if they know they can sneak out unharmed when the ground slips under the feet, then they will give a confident okay to the project.</p>
<p>There are various jargons that are used in case of venture capital <a id="KonaLink5" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/business/small-business/everything-you-need-to-know-about-venture-capital.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: relative;">investments</span></span></a>. There is sweat equity, which as the name suggests is all about the sweat investment. The lawyers and other professional just work without getting paid and invest with their sweat. They do this only if they have faith in the firm. Later on for their sweat investment would expect to be rewarded with huge contracts and other lucrative services.</p>
<p>If you need funds to just do the groundwork and develop a blueprint of the business and the <a href="http://www.ustyleit.com/Test_Drive_Panel.htm">venture capitalists</a> then it is called pre-used funding. If the funds are given to develop a model product and recruit a management group then it is called self-funding.</p>
<p>In case, the funds are given to aid with the completion of product and the starting of marketing then it is called startup funding.</p>
<p>There are development funding, Mezzanine funding, expansion funding, mergers and acquisitions and a lot more jargons that is associated with venture capital.</p>
<div>
<h2>About the Author</h2>
</div>
<div>
<p><em>Seomul Evans is a <strong><a href="http://www.seo-1-marketing-services.com/">Internet Marketing Services</a></strong> consultant, <strong><a href="http://www.moetamani.com/">SEO Blog</a></strong></em> writer and contributor of <strong><a href="http://www.articles-cafe.com/">Free Finance Articles</a></strong>.</div>
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		<title>Creating The Perfect Marketing Plan</title>
		<link>http://templates.businessdevelopmenttemplates.com/uncategorized/creating-the-perfect-marketing-plan/</link>
		<comments>http://templates.businessdevelopmenttemplates.com/uncategorized/creating-the-perfect-marketing-plan/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 14:42:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing plan]]></category>

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		<description><![CDATA[Marketing
is one of the most important strategic decisions your company
has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.]]></description>
			<content:encoded><![CDATA[<p><a id="KonaLink0" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/marketing/creating-the-perfect-marketing-plan.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="border-bottom: 1px solid orange; color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static; background-color: transparent;">Marketing</span></span><span id="preLoadWrap0" style="position: relative;"></p>
<div id="preLoadLayer0" style="position: absolute; z-index: 4000; top: -32px; left: -18px; display: none;"><img style="border: medium none; width: 22px; height: 22px;" src="http://kona.kontera.com/javascript/lib/imgs/grey_loader.gif" alt="" /></div>
<p></span></a> is one of the most important strategic decisions your company has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.</p>
<p>Modern marketing theory dates back to the 70&#8242;s when a new data source on consumer demographics opened up: Credit card transactions. Now it was possible to buy data from credit card companies about what consumers in which areas bought what items, along with how old they were, their marital status and their credit ratings.</p>
<p>With this information in hand, marketing switched from a product marketing focus (how do we get our products in the hands of the most consumers) to a consumer marketing focus (what untapped needs and wants in the consumer space are out there and how to we meet them and be first to market in meeting them?).</p>
<p>Consumer-focused marketing and <a id="KonaLink2" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/marketing/creating-the-perfect-marketing-plan.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">market </span><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">research</span></span></a> pervaded the entire retail tier, even down to super markets with their discount cards, tracking what consumers buy and how frequently, to tighten up their stocking levels on products.</p>
<p>Market research is important to <a id="KonaLink3" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/marketing/creating-the-perfect-marketing-plan.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">your </span><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">business</span></span></a> and marketing, above and beyond the research is all about converting that research into generating leads for customers who want your services and converting those leads into buyers. Once they&#8217;ve bought your services or products, marketing is about maintaining the relationship with your customer, being responsive to their needs, finding out what they want and getting it to them before your competition does.</p>
<p>Most <a href="http://www.ustyleit.com/Marketing_and_Competition.htm">marketing plans</a><a id="KonaLink4" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/marketing/creating-the-perfect-marketing-plan.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"></span></a> can be broken down into three phases.</p>
<p>Phase 1 is defining and narrowing your objectives: Important questions to ask are: Who are our potential customers? What do they want or need that they aren&#8217;t getting right now? How do we meet that need in the current market place? Understanding what the strategic landscape is, and knowing who your potential customers are is essential to any marketing plan.</p>
<p>Phase 2 is contingent on phase 1, and the important questions at this phase are: Who are our current customers? What are we doing to make them return to us, rather than look at the competition? Based on what they&#8217;ve bought from us before, what new product ideas, packaging or categories can we offer them to increase our perceived values in their eyes? How are we bringing information about our new products to our customer base? What are we doing to ensure brand loyalty? Understanding how your existing customers purchase in aggregate, and spotting trends in their needs is important for remaining nimble in your marketing plan. You don&#8217;t want to abandon your current customers while searching for new ones.</p>
<p>Phase 3 is the most nebulous phase of your marketing plan and it requires a firm commitment to phases 1 and 2. As your business grows, you need to constantly look for new trends and product categories you can sell to your existing customer base and use to find new customers to add to them. It requires flexibility and planning and forethought.</p>
<p>Thinking through these three phases will greatly improve your <a href="http://www.ustyleit.com/Marketing_and_Competition.htm">marketing plan</a> and bring success to your <a id="KonaLink5" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/marketing/creating-the-perfect-marketing-plan.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">business</span></span></a>.</p>
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<h2>About the Author</h2>
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<p>At <a href="http://www.smartermarketing.co.uk/">Smarter Marketing</a> you can view the 3-stage <a href="http://www.smartermarketing.co.uk/">effective marketing strategy</a> that will enable you and your organisation to create effective <a id="KonaLink6" style="text-decoration: underline ! important; position: static;" href="http://www.content4reprint.com/marketing/creating-the-perfect-marketing-plan.htm#" target="undefined"><span style="color: orange ! important; font-weight: 400; font-size: 12px; position: static;"><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">marketing </span><span style="color: orange ! important; font-family: Verdana,serif; font-weight: 400; font-size: 12px; position: static;">communication</span></span></a> that is accountable and generates both extra sales and revenue growth.</div>
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